VERLINDE presents Betula Cranes, its new distributor in South Africa

VERLINDE has just formed a new partnership in South Africa with the company Betula Cranes, which has become an authorized distributor. Their expert technicians offer customized lifting solutions to a wide range of industries. They also respond to needs resulting from emergency breakdowns, general or preventive maintenance or quite simply components and spare parts. With their commitment to continuous improvement and adaptability to the market, along with the quality and precision of their installations, Betula Cranes is in line with the values of VERLINDE.

Betula Cranes was founded in March 2021 in Gauteng, near Johannesburg, South Africa, by Riaan Ramraj, Managing Director, Michael Coleridge, Director of Operations and Nikita Fontbin, Director of External Sales and Marketing. Together, they have a solid experience in the lifting and OEM parts industry.

Betula Cranes started its business with local companies. It expanded its offer to include machinery, equipment, components and parts, and then expanded across the country to coastal cities and platinum mining sites. Betula Crane’s customer base is growing rapidly, and with its fast and efficient service, reliable equipment and expert advice, the company is building relationships with its customers based on trust and over the long term.

Betula Cranes currently plays an essential role in the supply to its country’s secondary and primary sectors and participates in the operational efficiency of the industry.

A complete range of services

As an official VERLINDE distributor, Betula Cranes not only has direct access to our range of products to meet the demand for high quality products, but is also able to benefit from our world-class premium equipment and technical expertise to offer expert advice to customers in need. It can thus propose customized lifting solutions adapted to all industries.

Furthermore, Betula Cranes can provide flexible and varied product offers thanks to a comprehensive spare parts catalogue.

Betula Crane’s team of expert technicians, qualified in the electrical and mechanical fields, is able to ensure a quick and efficient response to emergency situations round the clock, 7 days a week. They work closely with their customers to assess the quantity and state of existing lifting infrastructures in order to organize comprehensive and optimized curative and preventive maintenance programmes for lifting equipment.

These programmes include equipment monitoring, analysis of wear and tear and natural deterioration to prevent breakdowns and schedule routine repairs, maintenance work and inspections.

If our customers’ operational needs require constant monitoring of equipment, Betula Cranes can provide on-site maintenance teams.

A strategy based on customized solutions and safety

Through a targeted approach, Betula Cranes has built on a model that aims to identify the individual requirements of specific markets and then deploy the necessary skills and resources to develop customized solutions.
Betula Cranes has the following objectives: cost effectiveness, compliance with deadlines and flawless workmanship to maximize the potential of its customers’ infrastructures and production capacities.

The safety of their employees, business partners and customers are their highest priority. All the technical employees of Betula Cranes are registered with South African National Standards (SANS 1075:2018) by a Certified Lifting Machinery Inspector, accredited by the Engineering Council of South Africa. Regular training ensures that all necessary work is carried out with skill and care.